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The Privacy Payoff Ann Cavoukian

The Privacy Payoff

Ann Cavoukian

Published January 1st 2002
ISBN : 9780070905603
Hardcover
288 pages
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 About the Book 

Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers dont like it.Going beyond quick fixes,MoreBusinesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers dont like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more.