Home » Why Do Smart People Fail?: 7 Guidelines for CEOs...and Future Leaders by Norris Beren
Why Do Smart People Fail?: 7 Guidelines for CEOs...and Future Leaders Norris Beren

Why Do Smart People Fail?: 7 Guidelines for CEOs...and Future Leaders

Norris Beren

Published January 1st 2014
ISBN :
Kindle Edition
168 pages
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 About the Book 

Written from the perspective of a struggling businessman about to lose his business, this business fable is coupled with the advice and guidance he receives from a very “unusual” source. Although perhaps too late to save the business, his “mentor”MoreWritten from the perspective of a struggling businessman about to lose his business, this business fable is coupled with the advice and guidance he receives from a very “unusual” source. Although perhaps too late to save the business, his “mentor” shows him how and why his actions over many years resulted in the current situation. Through 7 fundamental behavior changes, sort of a “DNA of Business Success”, the executive learns to think very differently about his business and his life.The book tells the story with a candid account of the owner’s pain woven with actual examples of how some of his “customers” suffered the same fate after years of business experience. The central theme is that people believe that smart people (themselves included) won’t fail- but they do. The author’s powerful insights, as told through the voice of the fictional “mentor”, show you how to turn killer behaviors and weaknesses into strengths. The lessons learned are clear with stories supporting them.Using the 7 principles as action items you can put to use even before you finish reading the book, you learn how to bypass personality issues that lead to mistakes, errors in judgment and poor results. Discover the alignment needed to become a better CEO, leader, manager, or employee and how to become a better person.The book feels good to read, not just once, but to keep as a reference and use as an inspirational resource to remember changes you want to make and why.